Nomis Vanguard

Nomis is a soccer (football) shoe sold in Europe. Their brand is an excellent example of a challenger brand attacking the market it in a unique way. They needed to do something different to get their shoe into the hands of soccer, rugby, and field hockey players. They bypassed many of the traditional retailers where they would get blown away by the likes of Nike, Umbro, Addidas, and Puma and went directly to their customer in a creative way using vans

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