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Monday, January 31, 2011
Sunday, January 30, 2011
Umbro SX Valor - White/Red/Black Firm Ground Soccer Shoes
As worn by the great John Terry. UPPER: Ceramic kangaroo leather with suede and Michelin injected rubber for a great feel and excellent ball control. Features high density metatarsal shock cushioning flip tongue. Lightweight TPU heel counter. Built wider for a more comfortable fit. OUTSOLE: High performance PU with carbon fiber Wishbone shank. Easy Flex for forefoot comfort. For use on firm, natural surfaces. WEIGHT: (9.8 oz.) Imported.
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Saturday, January 29, 2011
Nomis Vanguard
Nomis is a soccer (football) shoe sold in Europe. Their brand is an excellent example of a challenger brand attacking the market it in a unique way. They needed to do something different to get their shoe into the hands of soccer, rugby, and field hockey players. They bypassed many of the traditional retailers where they would get blown away by the likes of Nike, Umbro, Addidas, and Puma and went directly to their customer in a creative way using vans
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Friday, January 28, 2011
Winning Elevent 9.Custom Nike Soccer Cleats
you can customised your own soccer cleats like Nike,Adidas and Umbro check it out!!
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Thursday, January 27, 2011
Wednesday, January 26, 2011
SoccerEquipmentReviews.com
An introduction to one of the best soccer websites on the web. SER offers everything and anything related to soccer.
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Tuesday, January 25, 2011
Monday, January 24, 2011
New Football Boots - week 51 2009
See all these football boots and hundreds more at www.prodirectsoccer.com Pro Direct Soccer's Top new release football boots are here! This exclusive video shows you this week's top 5 most popular football boots. These are the most in demand football boots around at the moment, the ones...
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Sunday, January 23, 2011
Saturday, January 22, 2011
Top de los mejores balones de Futbol
Informacion para que vean de donde bienen sus marcas favoritasde balones: Voit Procedente de Estados Unidos Nike procedente de Estados Unidos Adidas Procedente de Alemania Molten Procedente de Japon Reebok procedente de Inglaterra Puma Procedente de Alemania Umbro Procedente de Inglaterra Lotto Procedente de Italia Joma Procedente de España Para muchos las mejores marcas de balones son Adidas Y nike pero hay mas marcas que son muy buenas y no son conocidas tanto. Son marcas italianas como la Lotto La mejor marca para mi es Adidas porque tiene mejor tecnologia en balones los balones adidas no tienen costuras, son ensamblados con pegamento muy resistente y con presion y calor. El siguiente video que suva ba ser el proceso del Jabulani y ahi van a ver como son ensablados.
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Friday, January 21, 2011
E-Branding - 7 Mistakes to Avoid
I am always astounded when companies treat the Internet like one big TV commercial. Banner ad click-throughs are almost non-existent, yet ad-buying continues onward and upward, ignoring the cold hard facts, (click-through rates are so low that time spent on a site is now considered a unit of measurement).
Social networking, e-shopping, viral videos and mobile phone content are in, banner ads out. The Internet is a golden opportunity for marketers to create a 1:1 relationship, but all too often, getting that close to a customer is too scary for most. Time to think out of the box with your Web initiative. Here are just a few clues to get you to stop treating Web 2.0 like a television commercial and kick your Search Engine Optimization strategy into high gear. The following are mistakes to avoid:
Mistake 1: You're treating your online brand like a brick and mortar brand.
According to The Cluetrain Manifesto, markets are conversations and the Internet is one of the biggest, most fragmented conversations ever created. It's a broadcast arena, a storefront, a publisher, a support group, a social network and something else we've yet to discover. It's about physical borders disappearing in favor of common networks - people gathering together to talk and it is anything but passive.
If people are hanging out on the Internet doing their thing, how do you think marketing is viewed? Marketing to this giant conversation is viewed as a mechanical intrusion to be completely ignored. Doc Searls, in his preface to The Cluetrain Manifesto, points out that, "Markets are conversations; and conversation is fire. Therefore, Marketing is arson."
What marketers assume is that consumers can't see this fake conversation, and that is where the big disconnect is taking place. Consumers have formed a story about your brand that has nothing to do with the official corporate message. Time to wake up.
Brands that have been created exclusively for the Internet, get this. They know that the Web is about creating trust not banner ads. They have formed a relationship with an Internet-savvy customer that respects their individuality. People are not "consumers" in cyberspace - they are people.
Commerce in the Internet Marketplace is secondary to the Internet's main purpose: conversation. Today a brand must romance the digital native and give them what they want, when they want it and how they want it. It may take you months to develop a relationship before getting a sale.
Brands that started in the Brick and Mortar World are seen as the outsider - a buzz- kill attending the biggest party in the world. You just won't be accepted as a Web brand no matter how hard you try.
This is why Amazon is the leader on the Internet while Barnes & Noble is number 2. What if Amazon tried to build a store in every mall in America? They'd fail. An Internet brand can't compete against a real world brand anymore than a real world brand can compete with an Internet brand. The overhead alone would drive the Cyber company out of business.
Want to reach your online audience? Try hiring an Internet-savvy marketer. That's the first step to winning some credibility. Don't just look at the resume, ask her what was the most unusual way she reached her target and met her goals. The cyber- savvy is the one you hire.
Mistake 2: You have nothing more than an online brochure.
I was recently consulting with one of the largest consumer brands in the U.S. when their VP of Interactive Development asked me why their site wasn't getting any return visitors. I told them point blank that, although they had flash all over their site and it was well designed and had SEM software and support staff, they had nothing more than a very expensive brochure.
Look, Web 2.0 is about figuring out from your customers what they like, then give it to them, even if it doesn't appear to affect the bottom line. Figure out how to create that one-to-one relationship with them and your brand will be golden. Stay on your toes - today social networks and viral videos are hot, tomorrow, who knows?
But, here's the scary part of all this: You have to get rid of the wall between your brand and your customer - it's no longer a closed system. It's not about a bevy of corporate lawyers giving you a list of stuff to say on your FAQ section. It's about one human being forming a relationship with another group of human beings that just happen to be working for your brand. It's a chance to be a part of the online conversation and join in on what is being said about you. Scary yes, but rewarding.
When your people talk with customers, remove the shackles of corporate speak you have locked around their necks. Train them instead to be themselves. Remember, people can sense a lack of authenticity. If you aren't part of their online conversation, the real conversation, you are dead.
Mistake 3: Your content is old.
This one needs very little explanation. If you haven't updated your site's content, there is no reason for people to revisit. Do you think that might be the reason no one is coming back to that web site you built a year ago?
Take a page from your favorite Blogger. Some Web Log Authors give us new and fresh musings everyday, while others only once a month. Either way, be consistent, personal and in-depth. Give your audience something to sink their teeth into, otherwise forget it.
Try twittering. It allows you to send out mini content to a list of cell phone surfers and online supporters. Keep it short though, twitter is about one or two sentences. Steve Jobs twittered that he was nervous before a keynote address. The audience picked it up on their iphones and were more receptive when he came on stage. It also allows for a human connection to a very popular executive.
I wish more CEOs twittered. It would go a long way to building their company's brand and engender trust by their shareholders. The Information Age is about staying in touch.
Mistake 4: Your strategy is not bold enough.
Recently Burger King decided to take the Whopper off the menu. They did it half-heartedly by doing it at a few of their restaurants, and then filmed people's response. It did nothing to affect the bottom line. We yawn and life goes on.
But Starbucks, on the other hand, closed down all their stores all across the United States for an entire evening. Bold and decisive, Howard Schultz took a stand against mediocrity, closed every store and retrained every Starbucks employee on what coffee meant. The next day Starbucks opened to fanfare and a return to great customer service. People noticed and wrote about it in The New York Times.
Bold moves like that can only get bold results, and I predict Starbucks will have a 15% increase in revenue this quarter as a result of such action. It creates a buzz on the street. Try it sometime.
Mistake 5: You're not facing the truth about your Brand.
Dunkin' Donuts recently started to provide lattes on their menu. They've had flavored coffee for years, but the lattes were an attempt to compete with Starbucks, and with that one action, I could see just how much of a disconnect Dunkin' Donuts has with their customers.
You see, Dunkin' Donuts is an all-American brand that served a working nation for over half a century with delicious donuts. Coffee is necessary for their brand because coffee and donuts go together like hamburgers and French fries. But coffee is their secondary market, (sales may seem like coffee is their primary market, but tell that to the customer). Dunkin' Donuts may try, but they have very little in common with a high-end coffee chain that provides coffees from around the world.
Remember, your brand has a position in the customers' mind, and that position represents one thing and one thing only. Starbucks represents coffee. Dunkin' Donuts represents donuts. One is a white-collar brand and the other is a blue-collar brand. The customer for Starbucks wants to pay top dollar to feel as if they are getting the Italian coffee shop experience, while the Dunkin' Donuts customer is looking for value and speed. The consumer will NEVER see them as equals, because consumers NEVER change their minds about a brand. For Dunkin' Donuts to think they can compete with Starbucks is a lesson in futility. But try telling that to the board of directors.
Don't be afraid to listen to the online conversation about your brand. David Felton was so frustrated with his local Dunkin' Donuts that he built an online message board to complain about his local franchise. Complaints about other franchises started showing up on the site - so much so that 5,000 franchise owners were forced to respond and correct the mistakes...sometimes within hours. It made Dunkin' Donuts a better, stronger and customer-focused company. But somewhere in the executive suite, they didn't get it. Felton's Website was shut down after much harassment from Dunkin' Donuts. They paid Felton an undisclosed sum, but DD never seemed to understand what was happening. The market was telling them they weren't perfect. Instead of being the first company to listen to complaints and adjust accordingly, they chose to silence their customer - the lifeblood of their brand. They didn't like the message they were hearing and instead of listening, they ended the conversation.
Take a lesson for your own brand. Yes, it may not be what you want to hear, but at least it will be honest. After that, work on meeting and exceeding customers' needs.
Mistake 6: Are you focused too much on the Internet, traditional marketing or both?
Years ago, many a business needed nothing more than an online brochure. Today, the online store is so easy to build and maintain that not having a web presence is seen as a major red flag to a company's stability.
Many a mega-brand has an online store because it is a duel channel for sales. Best Buy is a good example of this. I love to browse their brick and mortar stores and grab some bargains. But their online brand is very important as well when I have no time to physically shop.
Maintaining a 1-800 number and a Web store at the same time can be hard. But if you want to do it right, then I suggest that you take a look at QVC, HSN, the above- mentioned Best Buy, B&H Photo and others too numerous to mention. Take a good look at how they promote one store against the other - some use a blend of catalogs and email promotions, while others rely on TV and Internet only. QVC and HSN promote their sites from their popular television shows. They drive traffic through a live broadcast, but it doesn't end with the program. The site continues to run the promotion for a limited time. Updated content and limited time offers will drive traffic and if the offering is a good one, it will create conversion, (browsers who buy).
On the other hand, maybe you are a restaurant and need to have a web presence. Try offering take-out orders through your website with an automatic discount for orders over $25. I've seen restaurants do 70% of their evening business through take-out. Some even have to shut down the restaurant so the kitchen can handle the online orders.
Try it. You may find a nice blend between your Web presence and your brick and mortar stores.
Mistake 7: You're too literal in your message.
Many years ago I attended the annual stockholders meeting for a company in which I was heavily invested. The executive team took several actions that irked me. These changes made me realize they would be going out of business. The first mistake they made was a name change. Someone believed that adding the word Digital to their brand would change the markets' perception of what they did, (They were an interactive design agency).
The second thing that irked me was they changed the company's tag line to "A Full-Service Interactive Agency that Forges 1:1 Relationships through Channel Marketing Partnerships with Strategic Players in the Online World." I felt like I was reading an article for a science magazine instead of a company whose job was to bring powerful experiences to the web-savvy visitor.
I dumped my stock as quickly as possible.
If your primary marketing message is attempting to convince shareholders how great you are in dry corporate-speak, you have a problem. Your message should be simple, on target to your consumer audience and, most importantly, stir the emotions.
When your marketing message sounds like a bank poster, time to rethink your marketing...quickly.
What will help most is that you begin to understand that the Web is not a passive media. People go online to do research for every product they buy. The research they get is not from a corporation telling them how great the product is, they are getting their insight from regular people who are using the product now. They're asking questions about how well your products work, and what isn't so great about your brand.
Try listening to your consumer by creating advocacy sites and real dialogue through social networking. Listen to the conversation and follow through with the changes. Or you can continue as usual - ignore the marketplace, market around the problem and hope the next version will fix itself. If your product stinks, no amount of marketing can fix it on the Web. Word gets around fast these days and the one thing Netizens are really into is telling the truth.
Listen to the conversation and change with it. By focusing on getting it right, your SEO strategy will become easier and more profitable. Jumping on a band wagon because everybody else is will teach you a lesson on how to waste money. Being strategic and listening to the market will help build a better relationship with your customers. Let me know how it works.
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Thursday, January 20, 2011
Umbro Speciali Boot Review No. 1 - Steve
Together with my mate Ben we put together a series of videos that tested the boots in ways that were relevant to us. More info on the umbro blog.
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Wednesday, January 19, 2011
Stomping with my Nike Total 90
Request for Kyravgeri. Stomping with my Nike Total 90 football boots (soccer cleats) with worn white umbro socks.
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Tuesday, January 18, 2011
Puma V1.08 - Until Then
www.footy-boots.com Puma take a futuristic view of football in 2079 AD. Anelka, Eto'o, Frei, Ljunberg and co, are fitted with the latest equipment. Until Then, you have the V1.08
Monday, January 17, 2011
Umbro Speciali Boot Review No. 2 - Stephen
Together with my mate Ben we put together a series of videos that tested the boots in ways that were relevant to us. More info on the umbro blog.
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Sunday, January 16, 2011
Football shoes: Red e White
Football shoes, Lotto Sport, Red e White: Gravity, Evolution, Leggenda, Vento
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Saturday, January 15, 2011
Friday, January 14, 2011
World Cup Saves Amazon?
Visit www.nwf.org/worldcup today to join National Wildlife Federation's TEAM AMAZON! The sponsors of the 2010 FIFA World Cup—Adidas, Nike, Puma and Umbro—are putting the ball in play to protect our planet's largest rainforest. Pledge your support for deforestation-free leather! The Amazon rainforest is home to one-third of all plant and animal species. Rainforest clearing for cattle is the largest driver of tropical deforestation on earth, and when rainforests are destroyed, the wildlife they support is lost with them. An area of Amazon as large as the state of Texas has been cleared, and is now used for cattle pasture in Brazil. Brazil is a leading exporter of beef and leather, which can be found in items we use and wear each day—from soccer cleats and balls to sneakers, belts, purses and jackets. Support deforestation-free leather today and protect our Amazon and its wildlife for future generations! www.nwf.org/worldcup www.nwf.org/deforestation
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Thursday, January 13, 2011
Adidas AdiZero Prime
Pictures of the upcoming AdiZero Prime Please Rate+Subscribe Sorry for the fail at 1:05 - 1:10
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Wednesday, January 12, 2011
Tuesday, January 11, 2011
Monday, January 10, 2011
England Soccer Jersey - 2010 World Cup is Around the Corner - How is the New England Jersey?
Even though England has not hoisted the World Cup Trophy above their heads since 1966, they are one of the most popular teams anywhere! Every 4 years when the World Cup comes calling again and the perennial red and white contenders take the pitch there is no shortage of passionate fans donning an England Soccer Jersey or a St Georges Cross Flag on their back or both! Whether the World Cup is being held in South Africa, South America, or the Far East, the Army of loyal English football fans grab their England Soccer Jersey, hop on a flight, and come out in large numbers to support their fabulous England National Team! England has a rich history of qualifying for every World Cup in recent history, but as rich as their qualification history is for the World Cup they are in the midst of a 44 year drought when it comes to winning the prestigious event, despite, the legions of fans watching them on TV or in person wearing their prized possession, their England Soccer Jersey. The last time they had the pleasure of being anointed champions, they had the double pleasure of doing it on their home turf, in the 1966 World Cup that was hosted in England, and as you can imagine the stadium was filled to the brim with red and white England soccer jerseys!
Looking back in history nearly 1200 men have represented England at the highest level since 1872 wearing their Authentic Umbro England Jersey, but none is as universally revered as the late Bobby Moore. the captain of the England National Team for the famed 1966 World Cup Victory, and duelling so memorably with Pele in Mexico four years later, he also started and finished every single one of his 108 international appearances. It is hard to imagine that he never came off the bench and was never substituted, maybe the power was in the England soccer jersey he was wearing??. His final 90 minutes came in a 1-0 defeat by Italy in November, 1973 on an evening when the winning goal was scored by a midfielder named Fabio Capello. Once and future king of the 2010 England Squad!
Now for the specifics of this years England Soccer Jersey. As always the product is extremely well made, durable and tough, beautiful in its simplicity. With the new England Jersey style meets performance. The new England kit is the proud result. Honouring the past, looking forward to the future. The right shirt at the right time.
Shirt features:
- New Three Lions badge
- New Umbro logo
- Tailored fit
- Underarm gusset cut to move with the body
- Anatomically tailored sleeve
- Underarm zone ventilation
- Climate Control fabric
- Lumbar zone ventilation
If you want to support your team this summer for the 2010 World Cup in S Africa, and you like what you have heard about the new England Jersey, make sure you purchase an authentic one today and become a small part of the official history of England Football!
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Sunday, January 9, 2011
Friday, January 7, 2011
Intense Green/ Radiant Pink/ Black Adizero Unboxing
Me unboxing my sweet new adizeros. I got them off Eurosport for $200.
Thanks To : Health Care Products BestOnFriday Shoes Shopping
Thursday, January 6, 2011
Soccer Referee Shirts
Soccer referee shirts are made exclusively for referees. It is design to be different with the players, the cloth is just the same with football jerseys but the colors do vary. It will depend sometimes on what the team will wear. Its standard colors are black and white striped, yellow and blue. Some of its designs have pockets with a seal on it.
The jersey is either log-sleeved or short-sleeved; it is good to wear on what the weather would be, rain or shine. Usually the shirt has a collar too. There are also different brands that produce it like Adidas, Umbro, Nike and some others. The price is cheaper than the player's jerseys since it is simpler. Many would wonder why it has to be different; it is in order to be classified as a referee.
Anyone can also wear the shirt but usually only few people want to because obviously team jerseys are more popular and fashionable. Soccer referee shirts are sold on online shops and on department stores too. It looks simple with a plain color and a seal or a patch written on the pocket. The fabric is made of 100% polyester that is comfortable to wear during the game.
As a team official it is very important to look like really one. It is important to follow the exact rules on wearing the uniform. It should look neat and presentable. As what a certain quote says, "in order to be a perfect referee, you should not be classified in the game arena as one."
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Wednesday, January 5, 2011
Unboxing PowerBalance
footballgear.wordpress.com This is an unboxing of the PowerBalance UK Bracelet. There will be a full review of this product coming out soon as well as a review of the Concave PT+ Classic Football Boots Soccer Cleats. Stay tuned and subscribe to see those videos first.
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Tuesday, January 4, 2011
Awesome Soccer Moves - Not So Fast
The basis for some really awesome soccer moves lies in mastering the basics. Learning the basics is not hard but as with anything it does take practice. The importance of mastering the following moves is vital if your going to take your game to the next level. Below are three basic soccer moves that everyone needs to learn first.
The first move is called dribbling. Dribbling is one of the most important moves you can learn in soccer. Whether you know it or not, dribbling is a foundational move that you can build on. Basically, dribbling involves moving a soccer ball up and down and back and forth on a field in a stable manner. All dribbling is, is the ability of a player to move the ball back and forth in a controlled manner from the left foot to the right foot while progressing forward. You can learn to dribble by pushing, tapping or shoving the ball with the sole, inside or outside of the foot. Before you commence practicing your dribbling skills, you first need to get acquainted with the ball. The best way to do this is to simply juggle a soccer ball with both feet. By juggling the ball, you will build up coordination and begin to get a good feel and sense of the ball which will help in all moves you attempt to learn in the future.
The second move we are going to discuss is passing. In essence, there are 2 types of passing, the long pass and the short or push pass. What encompasses passing is having the ability to move the ball from one player to the next without the other team taking it away. As far as accuracy is concerned, the push pass is better than the long pass. The push pass uses the inside and middle portions of either foot. In essence, you will be striking the ball with the middle inside portion of the foot that you want to pass with. Your other foot will be used to help aim the pass by being pointed in the direction you want the ball to go and planted next to the ball itself. The same foes for the long pass. It is important to keep your eyes on the ball and all times. This aids in the accuracy of the pass.
Our final move is the actual shot. Arguably, accuracy is the most important aspect when taking a shot on goal. Most of us can kick a ball hard, but the select few who can do it accurately stand out amongst us. Using the instruction on passing the ball from above, you need to plant your foot that is not striking the ball next to the ball and pointing in the direction you want it to end up. The foot that actually kicks the ball needs to be done so with the inside and on an angle to the foot. Look down at your foot and picture it as a right angle. The top of your foot will be at ninety degrees and the bottom will be at zero degrees. You want to kick the ball at the forty five degree mark of your foot. This will yield the most power. Again, remember to always keep your eye on the ball.
So that's it, 3 sure fire soccer moves to build a solid foundation around. Upon mastering these moves, you can then move on to learn those really awesome soccer moves that you desire. As long as you keep practicing, you'll continue to grow as a player. You know how the old saying goes, "Practice makes perfect", well in soccer this couldn't be more accurate. Check out my bio below for a great program that will teach you all kinds of soccer moves, positions and training.
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Monday, January 3, 2011
Sunday, January 2, 2011
Umbro Speciali Statement HG - England Firm Ground Soccer Shoes
Umbro's newest Statement boot pays homage to the Three Lions. Make a statement - state your love for England. UPPER: Combination Kangaroo leather and full-grain leather. Inner seams have been redesigned to move them away from the Metatarsal area for improved in-boot comfort. Lightweight Texon insole board gives greater torsional rigidity, strength and support. OUTSOLE: Lightweight Pontex TPU for use on hard, natural surfaces. WEIGHT: (9.4 oz.) Imported.
Saturday, January 1, 2011
PUMA King XL i FG Limited Edition Firm Ground Soccer Shoes
The King represents four decades of performance, excellence, evolution and recognition. It's a symbol of both innovation and tradition. This commemorative version of the PUMA King comes with a premium shoe bag, shoe brushes, shoe polish and shoe cloth, and a commemorative book honoring the history of the King. This Ruby colorway is not only a symbol of a 40th anniversary, it is an ode to one of Portugal's country colors. The foldover tongue features a golden King logo and 1968-2008 and you'll find a golden PUMA and 1968 in roman numerals on the outsole as well. Classic and clean design. UPPER: Supersoft and ultrathin full-grain K leather with a soft microfiber ankle lining for comfort and control. The toe has been reinforced with a think layer of highly abrasion resistant microfiber for protection and durability. PUMA's AptoLast conforms of the curves of your foot for an all-over snug, comfortable fit. A double density injected inner board follows the shape of the AptoLast for reactivity. The heel counter is reinforced with high density silicon for protection and stability. OUTSOLE: Lightweight, injected TPU with conical studs for use on firm, natural surfaces.
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