Friday, December 24, 2010

Soccer to save the Amazon?

Visit www.nwf.org/worldcup today to join National Wildlife Federation's TEAM AMAZON! The sponsors of the 2010 FIFA World Cup—Adidas, Nike, Puma and Umbro—are putting the ball in play to protect our planet's largest rainforest. Pledge your support for deforestation-free leather! The Amazon rainforest is home to one-third of all plant and animal species. Rainforest clearing for cattle is the largest driver of tropical deforestation on earth, and when rainforests are destroyed, the wildlife they support is lost with them. An area of Amazon as large as the state of Texas has been cleared, and is now used for cattle pasture in Brazil. Brazil is a leading exporter of beef and leather, which can be found in items we use and wear each day—from soccer cleats and balls to sneakers, belts, purses and jackets. Support deforestation-free leather today and protect our Amazon and its wildlife for future generations! www.nwf.org/worldcup www.nwf.org/deforestation

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